The Center for Information-Development Management
نویسنده
چکیده
Gert Kindergarten, marketing director at Hyperactive Software, has just returned from the KMWorld conference. He attended two sessions espousing the advantages of moving documents into a content-management system and using XML markup to enable reuse1 and repurposing2. He announces to his staff that the company needs to “get into” content management right away for all its marketing and customer documents, especially the product manuals. His senior writer suggests calling in a consulting team to help. At the first meeting with Gert and members of the marketing team, Dr. Q asks
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